Joseph is an experienced entrepreneur and a proven executive. Joseph specializes in driving growth and scale with integrity. He has co-founded multiple, award-winning, companies, including Simply Group Financial - a Canadian FinTech founded on the premise of providing affordable solutions to homeowners seeking energy efficient upgrades. Simply Group Financial was acquired in June of 2023 for $1.2B, and since then Joseph has spent his time pursuing his passions, family & fitness.

Joseph has been happily married for 10 years and is a proud father of two, he describes his fitness regiment as, 'low intensity, but highly active'. Joseph believes strength training and maintaining muscle mass is critical for longevity, as such, he lifts weights 3 times a week. At age 35 Joseph believes minimal weekly strength training with daily activity and the right nutrition is the right balance for his lifestyle and his long term health. Joseph's daily activities range week-to-week but typically include golf, tennis, swimming or walks with his wife and children.

Joseph's favorite supplements are creatine, protein, pre-workout and HMB.